· ATG Danmon provides industry-leading video infrastructure to the world leader in music-based entertainment.
· Landmark builds at iconic Capitol Studios and Abbey Road Studios.
· Glass-to-glass strategy enables full spectrum content production capabilities.
Completing the first stage of a global strategy to equip the world leader in music-based entertainment with advanced video production capabilities, ATG Danmon UK has formally commissioned the first of an international network of five-camera UHD flyaways for Universal Music Group (UMG).
Beginning at Capitol Studios, Los Angeles, the project centred on the design, configuration and testing of a complete 4K production system housed in flight cases which can be deployed rapidly anywhere in the world.
A second installation, at the world famous Abbey Road Studios in London, is now under way and will be completed later this year.
"This project is centred on UMG's drive to open new opportunities for recording artists and songwriters through the development and production of film, TV, theatrical, live events and digital video," comments Michael Frey, President of Operations & Advanced Media. "We are building state-of-the-art video production and delivery resources to ensure UMG artists and their fans are connected utilising unrivalled technology."
"While this initiative gives us industry-leading capabilities to shoot and live-produce staged events in 16-bit raw 4K, it also embraces every aspect of the broad spectrum available in today's market. Using integrated mobile technology, our artists can capture video and audio content whenever and wherever they choose, providing fans deeper and richer access to our artist's stories across the breath of digital, mobile and social platforms available around the world."
"We selected ATG Danmon, following a careful evaluation of the system integrators in the market, because they understood our vision. This business is about people and relationships and their team worked hard to forge an ongoing partnership with us, providing technical and operational focus that continues to be a critical factor in meeting the project’s exacting deployment deadlines."
"This partnership will play a key role in enabling us to produce our industry leading content faster and cheaper while remaining technically ahead of the game. Striking the right balance between leading-edge technology and commercial practicality is critical, but for us 4K is just the beginning."
"Our content goes out on a wide variety of platforms. Theatrical, internet streaming, broadcast, discrete physical media and social media – it's any device, anywhere. We worked closely with ATG Danmon to select the best palette for the practical production challenges we will face. With our live output, issues like capturing a performer wearing dark blue 300 metres away in full clarity or combining high resolution audio with high dynamic range video required a very robust and farsighted set of technical solutions."
Jonathan Hughes, Head of Systems Integration at ATG Danmon, adds: "The flyaway includes five Sony PMW-F55 compact camcorders capturing 16 bit RAW 4K direct to solid-state memory cards. Grass Valley fibre optic links connect via SMPTE fibre from each camera to a power unit. The multichannel feed is then combined into single-mode fibre for easy connection to a production control gallery. One of the cameras mounts onto a Ross robotic pan and tilt head, the other four being configured for manual operation."
"The system is equipped to allow creation of 1080/24p a high definition proxy from each camera chain. The proxies will be used to make an edit decision list for post-shoot 4K conforming. Also included is audio processing for Dolby Atmos which is steadily being adopted by cinema owners around the world."
Following acceptance tests of the complete system at ATG Danmon's Letchworth headquarters, Jonathan Hughes and Jon Brewer made a client site visit to complete final tests at Capitol Studios in Los Angeles and the system is already actively in use. The build at Abbey Road Studios is on the road to completion.
About ATG Danmon
Part of the Danmon Group (www.danmon.com), ATG Danmon UK has been at the forefront of the transition to the file-based technology now used throughout the industry. It has also assisted many clients in the construction of IT-based automated file workflow systems, high-definition studios, master control rooms and playout facilities, as well as the upgrade of existing SD systems to HD and UHD. By embracing tomorrow's technology, ATG Danmon UK delivers maximum value through close co-operation with suppliers and customers, leading to mutually beneficial long-term relationships.
ATG Danmon UK also offers a comprehensive range of products and services including transcoding and automated workflow management, accelerated global file transfer, media workflow-design, project-planning, equipment installation, software-configuration, commissioning, documentation, on-site training plus ongoing support and maintenance.
With offices in Asia, Denmark, Germany, the Middle East, Norway, Portugal, Spain, Sweden and the United Kingdom, the Danmon Group thinks globally and acts locally to support customers with its highly experienced sales and engineering teams.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
Universal Music Group is a Vivendi company. Find out more at www.universalmusic.com.
Contacts for further information
Press support: David Kirk, Stylus Media Consultants
Email: firstname.lastname@example.org | Tel: +44 (0)1342 311 983
ATG Danmon UK: Nicola BoddingtonTel: +44 (0)1462 485 444 | email@example.com
Danmon Group | United Kingdom, 1 Iceni Court, Icknield Way, Letchworth, Hertfordshire SG6 1TN, UK
Tel: +44 (0)1462 485 444 | Fax: +44 (0)1462 485 777 | Web: www.danmon.com
ATG Danmon Ltd. | 5 Oakfield Business Corner | Works Road | Letchworth | Hertfordshire | SG6 1FB UK | P: +44 (0)1462 485 444 | Mail: firstname.lastname@example.org