ATG Danmon UK reports growing demand for virtualised systems at IBC2015


ATG Danmon UK reports a healthy and successful IBC 2015 with increasing interest in software-centric product virtualisation.


"The move from panel-per-product hardware to software-based solutions running on enterprise servers has now become an established fact of systems integration life," comments ATG Danmon UK Managing Director Russell Peirson-Hagger. "Technology has progressed to the point where multiple devices can be virtualised within a single server.


"In our role as systems integrators, we will include virtualisation whenever it offers clear operational and cost-efficiency advantages to our customers. The key technical challenge today is to ensure that software from multiple vendors operates efficiently when combined into a single operating environment, whilst retaining the flexibility and reliability that broadcasters quite rightly insist on.


"There was a lot of discussion at IBC2015, as indeed last year, about the relative merits of serial digital interfacing and Internet Protocol. IP clearly has some benefits on offer but there are still plenty of reasons why we will see the continued use of SDI for the foreseeable future. Rather than IP completely replacing SDI, it is evident that a hybrid approach currently offers the best of both technologies.


"Traditional broadcasting has proved its ability not just to survive competition from the internet but to embrace it. Many channels now offer catch-up television services as a routine element of their activity, along with web-based news, programme guides and over-the-top supplementary programme feeds. A key element of our role as a systems integrator is to support our customers with these new delivery options and to ensure they can operate as efficiently as possible in an industry which demands high productivity as well as creativity." 


Overall IBC2015 proved a very successful show for ATG Danmon UK, including productive meetings held with both new and existing clients. We are looking forward to building on this success across the Danmon Group through into 2016.


Part of the Danmon Group, ATG Danmon UK (www.danmon.com) offers a comprehensive range of products services including workflow-design, project-planning, equipment installation, software-configuration, commissioning, documentation, on-site training plus ongoing support and maintenance.


ATG Danmon UK pioneered the transition from videotape to the file-based technology now used throughout the industry. It has also assisted many clients in the construction of high-definition studios, master control rooms and playout facilities, as well as the upgrade of existing SD systems to HD. Embracing tomorrow's technology, ATG Danmon UK delivers maximum value through close co-operation with customers, leading to mutually beneficial long-term relationships.


With offices in Denmark, Sweden, Norway, United Kingdom, Germany, Spain, Vietnam and Dubai, the Danmon Group thinks globally and acts locally to support customers with our highly experienced sales and engineering teams.


Contacts for further information


ATG Danmon UK: Nicola Boddington

Tel: +44 (0)1462 485 444

Press support: David Kirk, Stylus Media Consultants

Email: stylusmedia@gmail.com | Tel: +44 (0)1342 311 983

Danmon Group | United Kingdom, 1 Iceni Court, Icknield Way, Letchworth, Hertfordshire SG6 1TN, UK

Tel: +44 (0)1462 485 444 | Fax: +44 (0)1462 485 777 | Web: www.danmon.com


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